SQL Fundamentals for Marketing Digital and Web Analytics

Course Feature

Cost

Paid
Provider

Udemy
Certificate

Paid Certification
Language

English
Start Date

2020-05-31
Learners

No Information
Duration

No Information
Instructor

Anil Batra

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4.6

3,932 Ratings

This course is a must-have for Web Analytics, Digital Analytics and Marketing Analytics. It teaches the fundamentals of data and SQL, which are essential for running effective marketing campaigns. It is designed to get you ready in a few hours, rather than days, and covers all the SQL you need as a Digital Marketing Analyst or Web Analyst. The course uses MYSQL to demonstrate how SQL works, but the syntax is applicable to other databases such as Microsoft SQL Server and Oracle. With this course, you will be able to write SQL on your own and be ahead of other candidates for similar jobs. The instructor, with over 15 years of experience in Digital Marketing and Analytics, has trained people from diverse backgrounds and has worked with companies such as Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. He has also developed various courses and taught students from all over the world.

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SQL Fundamentals for Marketing Digital and Web Analytics

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, SQL Fundamentals for Marketing Digital and Web Analytics, is designed to teach the fundamentals of data and SQL to marketers and marketing analysts. It is ideal for those who are already familiar with SQL and are looking to use it to conduct marketing analysis. The course uses MYSQL to demonstrate how SQL works, but the learnings and syntax are applicable to other databases such as Microsoft SQL Server and Oracle.

This course is a must-have for web analytics, digital analytics, and marketing analytics. It will help marketers and marketing analysts become independent of IT departments and make data-driven marketing decisions. It will also help resumes stand out and put candidates ahead of other similar applicants.

The instructor for this course is an experienced digital marketer and analyst with over 15 years of experience. He has trained people from diverse backgrounds and has worked with companies such as Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. He holds an engineering degree and an MBA, and is an online instructor for the University of British Columbia, University of Washington, Bellevue College, and the Digital Analytics Association.

Course Syllabus

Introduction

Installation and Overview of SQL Environment (MySQL)

Database Fundamentals

Selecting the Data

Other Key SQL Statements

Some advanced Select Statements

Marketing Use Cases

Using data from the database in other programs

Database Manipulation

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Pros & Cons

Quick and concise lessons

Misleading course title

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