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Updated in [July 18th, 2023]

Start-Tech Academy's Customer Valuation for Entrepreneurs and Marketers course is designed to teach students how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business. After completing this course, students will be able to understand the value of their customers to make intelligent decisions on how to spend money acquiring them, measure customer value based on the customer value concept, use Monte-Carlo simulation to incorporate uncertainty in customer value models, and confidently practice, discuss, and understand customer value models used by organizations.

The course is taught by Abhishek and Pukhraj, managers in a Global Analytics Consulting firm, who have used their experience to include the practical aspects of marketing and data analytics in this course. Each section of the course includes theoretical concepts and use cases of different customer value models, step-by-step instructions on how to implement such models in Excel, downloadable Excel files containing data and solutions used in each lecture, class notes and assignments to revise and practice the concepts, and practical classes where students create the model.

Upon completion of the course, students will receive a Verifiable Certificate of Completion. This course is ideal for business managers or executives, or students who want to learn, calculate, and apply customer value in real-world problems of business.

Course Syllabus

Introduction

Lifetime Customer Value

Variations and Sensitivity Analysis

Monte Carlo Simulation

Appendix

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