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Updated in [September 14th, 2023]

What does this course tell?
(Please note that the following overview content is from Alison)
Are you unable to get business leads and sales from LinkedIn? Do you ever feel that you are not attracting the right type of LinkedIn connections? Do you ever wonder why LinkedIn works for others but not for you? Then, this free online LinkedIn course is for you. LinkedIn is the marketplace for business professionals and people go on LinkedIn to search for information, connect with other people, discover business partners, and get recommendations about business ideas. You will be introduced to everything you need to get started and create an outstanding presence on LinkedIn. Whether you are just getting started on LinkedIn or you have been on LinkedIn for several years, you will learn some new strategies to get more business leads from LinkedIn with this social media marketing course. You will be taken through personal experiences on the power of LinkedIn and learn about the importance of optimizing your profile, groups, and business pages so that you are ready to be found, giving your viewers the best experience. LinkedIn has proven over time to be a powerful tool for individuals and businesses. Do you want to discover efficient ways to grow your LinkedIn network strategically? You will learn how to develop a clear strategy to maximize your impact on LinkedIn and the course content also covers how to create targeted LinkedIn adverts and analyze the results.
Included in this in-depth LinkedIn Marketing tutorial is engagement, relationship, and key group building, using discussions to bring opportunities, understanding your profile and how to source new connections. An important aspect of LinkedIn that is often neglected is your LinkedIn network and you will study current networks and how you can leverage them to connect with second and third-degree connections. Have you ever considered joining relevant groups on LinkedIn and getting involved with discussions? The course discusses in detail how to take your LinkedIn discussions further and how to set up your own LinkedIn group. Your LinkedIn profile is critical to your overall LinkedIn experience and as you go along in the content, you will learn about best practices on summary and description, group settings and profile visibility. You will learn about the "who's viewed your profile" feature and why it's very important, along with expert LinkedIn strategies on gaining endorsements and recommendations.
Whether you are selling a product or service today or are planning strategically for the future, this course comes with enough practical information to ensure that you use LinkedIn to take your organization to greater heights. It describes different strategies and methods that can be used to get connected directly to business decision-makers which could replace things like cold calling and sending random messages. However, these strategies cannot be used in isolation - they need to be complemented by generating leads and these advanced LinkedIn strategies are also covered in the content. Do you know that your online reputation might be the key to securing your next job or your biggest contract? LinkedIn is a powerful reputation management tool in addition to being able to get yourself, your products, and/or your services in front of B2B targeted demographics. To have a great experience, this course will require you to have a complete LinkedIn profile, a Gmail account, a general understanding of Google Chrome extensions and a basic level of proficiency in Microsoft Excel. If you are an aspiring social media and digital marketing professional or an entrepreneur or business owner, then taking this LinkedIn Marketing course will help you get the most out of the LinkedIn platform for business promotion and leads generation.


What can you get from this course?
We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)What skills and knowledge will you acquire during this course?
This course will provide learners with the skills and knowledge necessary to effectively use LinkedIn for business promotion and lead generation. Learners will gain an understanding of how to create an outstanding presence on LinkedIn, develop a clear strategy to maximize their impact on the platform, create targeted adverts, optimize their profile, groups, and business pages, and leverage their network to connect with second and third-degree connections. Learners will also learn about best practices for summary and description, group settings and profile visibility, and how to use LinkedIn for reputation management. Additionally, learners will gain an understanding of how to generate leads and use advanced LinkedIn strategies to get connected directly to business decision-makers. Finally, learners will need to have a complete LinkedIn profile, a Gmail account, a general understanding of Google Chrome extensions, and a basic level of proficiency in Microsoft Excel in order to get the most out of this course.

How does this course contribute to professional growth?
This course contributes to professional growth by providing users with the knowledge and skills necessary to effectively use LinkedIn as a marketing tool. It covers topics such as optimizing profiles, creating targeted adverts, building relationships, and leveraging networks to connect with second and third-degree connections. Additionally, the course provides users with strategies for generating leads, managing their online reputation, and promoting their products and services. By taking this course, users will gain the skills and knowledge necessary to use LinkedIn to its fullest potential, helping them to grow professionally and increase their business success.

Is this course suitable for preparing further education?
This course is suitable for preparing further education as it provides comprehensive information on how to use LinkedIn for business promotion and leads generation. It covers topics such as optimizing profiles, creating targeted adverts, developing a clear strategy to maximize impact, leveraging networks, joining relevant groups, setting up a LinkedIn group, best practices for summary and description, and reputation management. Additionally, the course requires users to have a complete LinkedIn profile, a Gmail account, a general understanding of Google Chrome extensions, and a basic level of proficiency in Microsoft Excel. Therefore, this course is suitable for aspiring social media and digital marketing professionals, entrepreneurs, and business owners who are looking to further their education in LinkedIn marketing.

Course Syllabus

LinkedIn Marketing Basics

Increase Your Connections & Awareness

LinkedIn Basics

Course assessment