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Updated in [September 14th, 2023]

What does this course tell?
(Please note that the following overview content is from Alison)
With more than 840 million active users, LinkedIn has established itself as the premier professional online networking platform. However, many people build their profiles without any particular direction. A professional LinkedIn profile is one in which the member purposefully writes the content focused on their target audience using keywords and experiences relevant to who they are and what they do that applies to their target audience. This course aims to help you create a distinctive and professional profile on LinkedIn.
We begin by exploring the LinkedIn networking platform, reviewing the relevant perquisites and considering who should have one. You will also study how to effectively focus on your target audience using rich keywords and phrases throughout the content of your LinkedIn profile. Examine important aspects needed to maximise its worth by including information that will appeal to your followers. These include the introduction card, contact information, ‘About’ page and more.
Additionally, you will learn how to test the keyword richness of your LinkedIn profile using specialised software or websites. Teddy Burriss of Burriss Consulting Inc., the publisher, offers training and coaching programmes for business people on how to make the most of this platform. If you want to be easily discovered on LinkedIn and constantly communicate with potential businesses or clients, sign up for this course today to learn all you need to get started.


What can you get from this course?
We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)What skills and knowledge will you acquire during this course?
This course will provide learners with the skills and knowledge necessary to create a professional LinkedIn profile. Learners will gain an understanding of the LinkedIn platform, the prerequisites for creating a profile, and how to focus on their target audience using relevant keywords and phrases. They will also learn how to include important information in their profile, such as an introduction card, contact information, and an ‘About’ page, in order to maximize its worth. Additionally, learners will be taught how to test the keyword richness of their profile using specialised software or websites. Finally, learners will receive training and coaching from Teddy Burriss of Burriss Consulting Inc. on how to make the most of the LinkedIn platform.

How does this course contribute to professional growth?
This course, Building a Professional LinkedIn Profile - 2022, contributes to professional growth by providing users with the necessary skills and knowledge to create a distinctive and professional profile on LinkedIn. Through this course, users will learn how to effectively focus on their target audience using rich keywords and phrases throughout the content of their profile, as well as how to include information that will appeal to their followers, such as the introduction card, contact information, and ‘About’ page. Additionally, users will be able to test the keyword richness of their LinkedIn profile using specialised software or websites. By taking this course, users will be able to make the most of the LinkedIn platform and be easily discovered by potential businesses or clients.

Is this course suitable for preparing further education?
This course, Building a Professional LinkedIn Profile - 2022, is suitable for those who are looking to prepare for further education. It provides an in-depth look at the LinkedIn networking platform, and covers topics such as the relevant prerequisites, how to focus on a target audience, and how to maximize the worth of a profile. Additionally, the course offers guidance on how to test the keyword richness of a profile, and provides training and coaching programmes from Teddy Burriss of Burriss Consulting Inc. for those who want to make the most of the platform. Therefore, this course is an excellent resource for those who are looking to prepare for further education and make the most of the LinkedIn platform.

Course Syllabus

Improving Your LinkedIn Profile

Course assessment