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Updated in [September 14th, 2023]

What does this course tell?
(Please note that the following overview content is from Alison)
LinkedIn is the leading internationally recognized professional networking website. Presently, there are over 55 million companies with over 750 million professionals registered on this global networking site. It is a social app for presenting who we are, connecting with our target audience and getting into relevant work-related conversations. Throughout this course, you will discover why LinkedIn is the ideal application for social and professional branding. We identify the diverse content types in LinkedIn, including celebratory posts, articles, hiring posts and external links. We also explain the strategies for generating engagements via your LinkedIn profile, showcase pages, #hashtag indexing, and more. You will learn about the platform’s social engagement options, such as emoticons, comments and sharing features. With this in mind, you will be taught how to drive constructive profile views through relevant content and engagements. Additionally, the course presents an overview of the LinkedIn search feature, used for finding relevant content and conversations.
Next, discover the ten LinkedIn engagement rules, which are the best practices for using the LinkedIn app for personal and business branding. Adopting this practice can help you achieve more successful results when building your professional brand. The nine Dale Carnegie principles for creating a professional brand on LinkedIn will be considered. Discover why you should always give honest and sincere appreciation and why you must avoid criticism and complaints when dealing with your LinkedIn connections. Learn how to properly mention and tag the newsfeed of your target audience. You will be shown why networking in real life is the best approach to communicating and socially engaging with your new LinkedIn connections. The 90/10 rule for building social relevance and business engagement with your target audience will be highlighted. In addition, you will see how you can adopt the same strategy to create your business widgets and offers on LinkedIn.
Finally, we cover the Rotary ‘four-way test’ requirements for commenting or sharing resourceful content that your target audience will find beneficial and rewarding. Study the TRUHE principle (which refers to ‘Transparent, Relevant, Useful, Honest and Engaging’ content) and see how it can be harnessed for developing rich content to help you build a stronger and more professional brand. The nine metrics for measuring your LinkedIn branding success will be examined. Is your LinkedIn network growing with the right people? Are LinkedIn likes more important than the shares and engagements for your content? Learn how to address these questions and other challenging questions via the practicable solutions, which will be provided. This course is designed for every professional who wants to establish their career achievements, professional authority and credibility on LinkedIn. By completing this course, you will be able to get valuable data on your target audience, establish brand visibility, boost your credibility and develop good social relationships with international professionals. Sign up today!

Course Syllabus

Networking and Branding with LinkedIn

Course assessment