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Updated in [July 18th, 2023]

The "SEO Training Masterclass 2023: Beginner To Advanced SEO" course is designed to equip learners with comprehensive knowledge and practical skills in search engine optimization (SEO). Led by an experienced SEO professional with over 10 years of industry expertise, this course covers the latest Google search algorithm updates and industry developments to ensure learners stay up-to-date.

From beginner to advanced techniques, participants will learn how to outperform competitors, drive targeted SEO traffic, and fuel business growth. Key topics include site speed optimization, leveraging authoritative SEO sites, crafting compelling headlines, utilizing social media for SEO rankings, multilingual SEO strategies, effective keyword research, SEO article writing, and more.

By the end of this course, learners will have a strong command of SEO principles and techniques, enabling them to implement effective inbound marketing strategies and achieve exceptional results in website visibility and organic traffic. Stay ahead in the dynamic world of SEO and unleash the true potential of your online presence.

Course Syllabus

SEO course introduction and what you will get from the course

STEP 1: SEO Keyword research

STEP 2: Starting to use SEO tools

STEP 3: Google Search Console SEO tools to check search performance and indexing

STEP 4: Student questions to answer now that you understand about SEO keywords

STEP 5: On-page SEO: intent match, WordPress Yoast SEO & Shopify SEO meta tags

STEP 6: On-page SEO with beyond meta title and meta description

STEP 7: SEO with Artificial Intelligence (AI) software ChatGPT

STEP 8: URL structure for SEO

STEP 9: Google Analytics for SEO and website usability

STEP 10: Finding and removing duplicate and thin content to help your SEO

STEP 11: SEMRush SEO tool for competitor backlink research or backlink analysis

STEP 12: Off-page SEO and Google citations to boost SEO for new local websites

STEP 13: Off page SEO & Link-building

STEP 14: How to get .edu links from authoritative universities to boost SEO

STEP 15: Practical SEO strategy examples

Don't fall for potential scams or bad services

STEP 16: Other SEO backlink strategies

STEP 17: Link building and boosting SEO with memes

STEP 18: Press releases for link-building to boost your inbound marketing

Different way of looking at things for a moment

STEP 19: Smart and savvy SEO - beyond WordPress or Shopify sites

STEP 20: Local Google SEO and Google map ranking

STEP 21: SEO penalties! Very important - don't get penalized!

STEP 22: Google voice SEO: New and rapidly growing so take advantage of it

STEP 23: Improving site load speed for SEO

STEP 24: How I achieved a site speed score of 100 with a WordPress website

STEP 25: Google Image SEO (applies to WordPress SEO or Shopify SEO)

STEP 26: Rank in most top-10 SEO results (WordPress SEO or Shopify SEO)

STEP 27: Google SEO rich snippets for better click-through from search pages

32-point SEO audit checklist (applicable whether you are doing WordPress SEO or

OPTIONAL STEP 1: Freelancing with SEO on Fiverr - or getting an SEO job

OPTIONAL STEP 2: Building an SEO agency from your SEO freelancing business

Further resources