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Updated in [August 31st, 2023]

Skills and Knowledge:
At the end of this course you will have the skills and knowledge to:
• Understand what web push notifications are and how to use them in your online marketing activities
• Understand the customer benefit of web push notifications and how to communicate this to encourage visitors to sign up
• Understand your business goals and how to develop a push notification program that is beneficial to the customer and yourself
• Understand how to get permission from the visitor to send them push notifications in the future
• Understand how to build an ongoing relationship with each subscriber
• Understand how to select a service provider that does not penalise you
• Understand the important items that you must own such that you can control your own subscribers and future communications with them
• Understand future developments and consider some of the opportunities which may arise in the next few months.

Professional Growth:
This course on web push notifications contributes to professional growth by providing the following benefits:
1. Understanding and utilizing web push notifications: The course gives a comprehensive understanding of what web push notifications are and how they can be used in online marketing activities. This knowledge can enhance your skills and make you more effective in reaching and engaging with your target audience.
2. Customer communication and persuasion: The course teaches how to effectively communicate the benefits of web push notifications to potential subscribers, encouraging them to sign up. This skill can be applied to various marketing campaigns and help in driving valuable visitors back to your website.
3. Aligning business goals with customer benefits: By understanding your business goals and aligning them with the benefits provided to customers through push notifications, you can develop effective and synergistic marketing strategies. This can contribute to the growth and success of your business.
4. Learning from successful examples: The course provides examples of how online businesses have successfully used push notifications. By studying these examples, you can gain insights and inspiration for your own marketing campaigns.
5. Permission-based marketing and relationship building: The course emphasizes the importance of obtaining permission from visitors to send them push notifications and building an ongoing relationship with subscribers. This helps in avoiding unsubscribes and spam complaints, ensuring that your push notification program is effective and well-received.
6. Selecting the right service provider: The course guides you on how to select a push notification service provider that allows you to own and control your subscriber base. This knowledge protects you from being locked into a service and ensures that you have control over your future communications.
7. Future developments and opportunities: The course touches upon future developments in the field of web push notifications, providing insights into potential opportunities that may arise. This knowledge keeps you updated and prepared for upcoming trends and advancements.
Overall, this course equips you with the knowledge and skills necessary to effectively utilize web push notifications in your online marketing activities, contributing to your professional growth and success.

Further Education:
This course can be suitable for preparing for further education. It provides a comprehensive understanding of web push notifications and how to use them in online marketing activities. It covers topics such as understanding customer benefits, developing a push notification program, building a subscriber base, and selecting a service provider. These skills and knowledge can be valuable for further education in the field of digital marketing or related areas.

Course Syllabus

Welcome To Our Course On Web Push Notifications

An overview of push notifications and the infrastructure required

What is the benefit to the customer of accepting push notifications?

Defining your goals and identifying the opportunities

Get permission from your visitors and keep your subscriber base

Building the customer relationship

Subscriber retention

Future developments