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Updated in [August 31st, 2023]

Skills and Knowledge:
This course will provide students with the skills and knowledge to understand the fundamentals of digital and internet marketing. Students will learn about the history of digital and internet marketing, the current trends and technologies, and how to create effective online marketing campaigns. They will also gain an understanding of the importance of SEO, content marketing, social media marketing, and email marketing. Additionally, students will learn how to measure and analyze the success of their campaigns, and how to use data to make informed decisions. Finally, students will gain an understanding of the ethical considerations of digital and internet marketing.

Professional Growth:
This course contributes to professional growth by providing valuable knowledge and skills in the field of digital and internet marketing. By taking this course, professionals can gain insights into the evolution of digital marketing since 2013 and understand how technology and online marketing have changed over time. This knowledge can help professionals stay updated with the latest trends and strategies in the industry, allowing them to adapt and thrive in their careers. Additionally, the course offers a perspective on the challenges faced by the Greek economy during the financial crisis and how individuals can contribute to the growth and promotion of local businesses. By learning about the efforts of PROJECT HERMES and the importance of supporting local companies, professionals can develop a sense of social responsibility and contribute to the economic development of their own communities. Overall, this course provides a unique opportunity for professional growth by combining historical knowledge with practical skills in digital and internet marketing.

Further Education:
Based on the description provided, it seems that this course may not be suitable for preparing for further education. The course is focused on archiving and preserving internet and digital marketing knowledge from 2013, rather than providing new and updated information. While it may be interesting for individuals curious about the evolution of technology and online marketing, it may not provide the necessary knowledge and skills for further education in the field.

Course Syllabus

Project Hermes – Training Day 1 – Social Media

Project Hermes – Training Day 2 – Email Marketing & On Page SEO

Project Hermes – Training Day 3 – Video Marketing

Project Hermes – Training Day 3 Mobile Marketing