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Updated in [July 18th, 2023]

This course, Online Marketing For Your Local Business Made Simple, is designed to help local business owners learn how to use the Internet and Social Media to promote and grow their business. Participants will learn how to craft their communication about their business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch to effectively tell people about what they do. They will also learn how to use education-based marketing to convince people to do business with them.

The course will cover how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. Participants will learn how to use keywords in their web presence so they are being found by people looking for what they sell. They will also learn how to set up an email list for ongoing marketing and how to blog effectively.

The course will also cover how to set up their business on Google, Facebook, Twitter and LinkedIn and how to save time using Hootsuite to manage their social media presence and interactions. Participants will learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. Most of the techniques reviewed are completely free and the few paid options are clearly explained so participants can control how much they spend on marketing online.

Course Syllabus

Introduction

Positioning For Your Target Market

Your Local Online Presence

Search Engine Optimization

Social Media for Local Business

Paid Advertising

Conclusion