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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) Influencer marketing is rapidly becoming a must-have in any brand’s digital marketing plan, but many marketers don’t know how to measure the success of their influencer campaigns in a tangible, data-driven way.This class will show students how to measure the ROI (Return on Investment) of an influencer marketing campaign from start to finish. Students will gain in-depth knowledge about goal-setting, measuring metrics and tracking the sales, engagement and conversions of influencer campaigns, from someone who has managed influencer and brand collaborations for over five years.   Join this class if you want to track the progress and measure the value of the campaigns you are currently running, or if you want to learn how to proactively achieve a higher-performing ROI in future collaborations. This class is geared toward students with a basic knowledge of influencer marketing, who are looking to track and measure the success of their influencer campaigns on a granular level. The content will be suitable for brands who may already be conducting an influencer campaign, or who may be planning to conduct one in the future. We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, students will acquire the following skills and knowledge: 1. Goal-setting: Students will learn how to set clear and measurable goals for their influencer marketing campaigns. They will understand the importance of aligning these goals with their overall marketing objectives. 2. Metrics measurement: Students will gain in-depth knowledge about the different metrics that can be used to measure the success of influencer campaigns. They will learn how to select the most relevant metrics based on their goals and how to track them effectively. 3. Sales tracking: Students will learn how to track the impact of influencer campaigns on sales. They will understand how to attribute sales to specific influencers and measure the return on investment in terms of revenue generated. 4. Engagement measurement: Students will learn how to measure the level of engagement generated by influencer campaigns. They will understand how to track metrics such as likes, comments, shares, and click-through rates to assess the effectiveness of their campaigns. 5. Conversion tracking: Students will learn how to track the conversion rate of influencer campaigns. They will understand how to measure the number of conversions generated, whether it's website visits, sign-ups, or purchases, and calculate the conversion rate to evaluate campaign performance. 6. Proactive ROI improvement: Students will learn strategies and techniques to proactively improve the return on investment of their influencer campaigns. They will understand how to optimize their campaigns based on data-driven insights and make informed decisions to achieve higher-performing ROI. Overall, students will gain a comprehensive understanding of how to track and measure the success of influencer marketing campaigns on a granular level. They will acquire the skills and knowledge necessary to evaluate the value and impact of their campaigns and make data-driven decisions to improve future collaborations. Who will benefit from this course? This course will benefit marketers and brand managers who are currently running or planning to run influencer marketing campaigns. It is specifically designed for individuals with a basic knowledge of influencer marketing who want to track and measure the success of their campaigns in a data-driven way. The course will provide in-depth knowledge on goal-setting, measuring metrics, and tracking sales, engagement, and conversions of influencer campaigns. It is also suitable for brands that are already conducting influencer campaigns or planning to conduct one in the future.

Course Syllabus

Dive In

How to Avoid an Underperforming ROI by Creating an Influencer Strategy

Set an Objective

Common Metrics to Track and Tools to Help Track Them

Measuring for Visibility, Impressions and Reach

Measuring For Engagement

Measuring For Content

Revenue and Sales

Measuring For Conversion

Establishing Relationships

Final Steps