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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) Welcome to my class entitled "Influencer Marketing for Creatives: Goals, Audience and Campaigns"Influencer Marketing saw real explosive growth in last one year. In 2017, almost every user online had a taste of it. Either by launching a campaign for their businesses and brands or by witnessing a brand's campaign as audience.Marketers either used it for creating authentic content about their brands, to drive engagement around their brands and almost half them used it to drive traffic to their websites or product pages. Some of them used it to drive online sales and generate cost-effective content for their brands.Question is, why so much love for Influencer Marketing, when there are many successful marketing channels available and proven already? We will find out all of that in this class.This class is for all types of designers and creatives. So, we are not here to talk about Influencer Marketing in general, but how creatives can learn and apply it to take their creations get infront of as many eyeballs.If you own a creative business, whether it be a creative brand, offering creative services, own a line of creative products or even freelancing your expertise, then this class is for you.I will try to help you understand why influencer marketing is valuable for you, how to understand which platforms are right ones for you, how to think about a campaign, how to setup campaigns and finding influencers that are best for you.The goal is to make sure that you understand key things to look for before starting any campaign and what to expect from it. Whether it be through Blogs, Instagram, Facebook, Twitter, Pinterest, Youtube or Any Next Big What.You will learn about how to define your target audience. How to measure and define success for each and every campaigns you launch. Finally we will look into what are the key things you should do that works and what doesn't.This class is ideal for those who want to try their hands on Influencer Marketing and to gain immense value from it. This class will help you exercise what it takes to increase digital interaction with yout community and scale it too.Overall it's all about being able to share your story to the world, with a great compelling content and bringing influencers on the same page, so that it all feels natural. The most important tip I can give you rightnow, for Influencer Marketing is that, "the overall process should never feel like advertising, at any point of time".At the end, I would love to see you create a project and share some content around the story that you want to tell online to this world, using Influencer Marketing as the driving tool. We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, students will acquire the following skills and knowledge: 1. Understanding the value of influencer marketing for creatives: Students will learn why influencer marketing is valuable for their creative businesses and how it can help increase digital interaction with their target audience. 2. Identifying the right platforms for influencer marketing: Students will learn how to determine which platforms are the best fit for their creative businesses and how to effectively utilize them for influencer marketing campaigns. 3. Developing effective influencer marketing campaigns: Students will learn how to think about and plan influencer marketing campaigns, including setting goals, defining target audiences, and measuring success. 4. Finding the right influencers: Students will learn how to identify and connect with influencers that are the best fit for their creative businesses, ensuring that the partnership feels natural and authentic. 5. Creating compelling content: Students will learn how to create engaging and compelling content that aligns with their brand and resonates with their target audience, ensuring that the overall influencer marketing process never feels like traditional advertising. 6. Scaling influencer marketing efforts: Students will learn strategies for scaling their influencer marketing efforts and increasing their reach and impact within their target audience. By the end of the course, students will have the knowledge and skills necessary to successfully implement influencer marketing strategies and effectively share their creative stories with the world. Who will benefit from this course? The course "Influencer Marketing for Creatives: Goals, Audience, and Campaigns" is beneficial for individuals in the creative industry who own a creative business, offer creative services, have a line of creative products, or freelance their expertise. Specifically, designers and creatives who want to increase the visibility of their creations and reach a wider audience will benefit from this course. It is designed to help them understand the value of influencer marketing, identify the right platforms for their target audience, and develop effective campaigns. The course will teach participants how to define their target audience, measure and define success for each campaign, and identify key strategies that work. It will also provide insights on what to expect from influencer marketing and how to create compelling content that feels natural and authentic. Overall, this course is ideal for those who want to explore influencer marketing as a tool to increase digital interaction with their community and scale their creative business. By the end of the course, participants will be able to create a project and share content that effectively tells their story online using influencer marketing.

Course Syllabus

Class Introduction

Influencer Marketing For You

Preferred Platforms For Creatives

Setting Up Goals & Understanding Audience

Finding Right Influencers

Campaign, Content and Measurement

What Works & What Doesn't + Class Project