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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) Welcome to the Complete Influencer Marketing Course.With this course, you'll be able to:Understand the current influencer marketing landscapeCreate a complete influencer marketing strategyLearn how to classify, find, and identify influencersLearn how to connect, outreach, and onboard influencersLearn how to execute influencer marketing campaignsLearn how to analyse and measure influencer campaignsInfluencer Marketing has grown from a $1.7billion industry in 2016 to almost $10billion in 2020 and close to $14billion in 2021.With live shopping, metaverse shopping experiences, new short-video channels like TikTok coming up and even virtual influencers gaining popularity in 2022, influencer marketing is expected to grow at a faster pace than ever before.Brands are projected to spend at least $15billion just on influencer marketing this year.Want in on the action?As an entrepreneur or business owner, It's time to include influencer marketing in your marketing or startup growth strategy.Influencer marketing campaigns, on average, generate 11x to 18x more returns compared to banner ads.This is the real opportunity to improve overall returns and profit margins for your business.As a marketing agency or freelancer, it's time to build your influencer marketing skills. Influencer marketers can typically charge DOUBLE hourly rates compared general social media marketers.While iOS updates are interfering with targeting and remarketing, attribution becoming harder than ever, paid channels becoming expensive - the focus is back to high quality content.And what's even better than high quality content? High quality collaborative content with influencers.What's better than running ads? Running whitelisting campaigns with influencers.What's even better than targeting your own audience? Tapping into influencers' audiences.I've personally managed multiple influencer marketing campaigns - from influencer marketing for startups and local businesses using nano influencers to big celebrity influencer marketing campaigns.This course combines the real experience of the team running and managing influencer marketing campaigns and brings you the end-to-end know-how to work on influencer marketing campaigns for your business. We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, you will acquire the following skills and knowledge: 1. Understanding the current influencer marketing landscape: You will gain a comprehensive understanding of the influencer marketing industry, including its growth and potential opportunities. 2. Creating a complete influencer marketing strategy: You will learn how to develop a strategic plan for influencer marketing, including setting goals, identifying target audiences, and selecting appropriate influencers. 3. Classifying, finding, and identifying influencers: You will learn how to categorize influencers based on their niche, audience demographics, and engagement levels. Additionally, you will discover effective methods for finding and identifying influencers that align with your brand. 4. Connecting, outreach, and onboarding influencers: You will acquire the skills to effectively reach out to influencers, establish connections, and negotiate partnerships. You will also learn how to onboard influencers and ensure a smooth collaboration process. 5. Executing influencer marketing campaigns: You will learn the step-by-step process of executing successful influencer marketing campaigns, including content creation, campaign management, and tracking performance. 6. Analyzing and measuring influencer campaigns: You will gain knowledge on how to analyze the effectiveness of influencer marketing campaigns, measure key performance indicators (KPIs), and make data-driven decisions for future campaigns. By completing this course, you will be equipped with the necessary skills and knowledge to effectively implement influencer marketing strategies for your business or clients. Who will benefit from this course? This course will benefit entrepreneurs, business owners, marketing agencies, and freelancers who are interested in incorporating influencer marketing into their marketing strategies. Entrepreneurs and business owners can learn how to leverage influencer marketing to improve their overall returns and profit margins. With influencer marketing campaigns generating 11x to 18x more returns compared to banner ads, this course provides a real opportunity for business growth. Marketing agencies and freelancers can benefit from building their influencer marketing skills. They can charge higher hourly rates compared to general social media marketers, making influencer marketing a lucrative skill to have in their repertoire. Additionally, anyone interested in understanding the current influencer marketing landscape and learning how to classify, find, and identify influencers will find value in this course. It also covers how to connect, outreach, and onboard influencers, as well as how to execute and analyze influencer marketing campaigns. Overall, this course is suitable for individuals and professionals who want to tap into the growing influencer marketing industry and effectively utilize influencers to reach their target audience.

Course Syllabus

Introduction to the Influencer Marketing Course

M1L1. Influencer Marketing Examples from the Past

M1L2. What is Influencer Marketing?

M1L3. The Current Influencer Marketing Landscape

M2L1. Create a Complete Influencer Marketing Strategy (Campaign Fundamentals)

M2L2. Create a Complete Influencer Marketing Strategy (Marketing Specifics)

M2L3. Create a Complete Influencer Marketing Strategy (Logistics & Amplification)

M3L1. 4 Types of Influencers - Nano, Micro, Macro & Mega Influencers

M3L2. Shortlisting Influencers Using 'True Reach'

M4L1. The Perfect Influencer Outreach Pitch

M4L2. Influencer Payments, Negotiations and Contracts

M5L1. How to Execute Influencer Marketing Campaigns (With Examples)

M5L2. The Different Approaches to Influencer Campaigns

M5L3. Influencer Marketing Fails and What we can Learn from them (Common Mistakes)

M6L1. Influencer Marketing Analytics: What to Measure

M6L2. Influencer Marketing Analytics: How to Measure

Influencer Marketing Course Overview and Conclusion