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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) In this course we will analyze how marketing has evolved over the years.The first section will explore a brief introduction to Influencer Marketing where insight will be given to understand the different tiers of influencers: micro-influencers, macro-influencers, and mega influencers.We will then explore how to find influencers using free and paid-for methods, how to communicate with influencers, and finally how to measure influencer marketing campaigns. We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, students will acquire the skills and knowledge to understand the evolution of marketing. They will gain insight into the different tiers of influencers, including micro-influencers, macro-influencers, and mega influencers. Students will learn how to find influencers using both free and paid methods, as well as how to effectively communicate with them. Additionally, they will learn how to measure the success of influencer marketing campaigns. Who will benefit from this course? This course will benefit marketing professionals, social media managers, brand managers, and business owners who want to leverage influencer marketing to promote their products or services. It will also be useful for individuals who aspire to become influencers themselves and want to understand the industry better.

Course Syllabus

Introduction

Mistakes Companies make

Section 2 - Types of Influencers

Section 3 - Finding Your Ideal Influencer

Section 4 - Communication

Section 5 - Partnership and Collaboration Strategies

Section 6 - Measuring the Campaign