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Updated in [August 13th, 2023]

Skills and Knowledge Acquired:
This course will provide students with the skills and knowledge to create effective and memorable content through quality storytelling. Students will gain an understanding of the differences between branded content and traditional advertising, and learn how to create a storyline based on strong brand values and messages. They will also learn how to produce quality journalism and create connections with a target audience in a world of constant content surplus. Additionally, students will gain insight into the term of Brand Entertainment, and learn how to produce a good call to action and retain the audience's attention.


Contribution to Professional Growth:
This course contributes to professional growth by providing students with the necessary skills to create effective and memorable content through quality storytelling. Students will gain a deep understanding of the term Branded Content and its differences with traditional advertising, as well as how to create a strong storyline based on brand values and messages. Additionally, the course will provide insight into the production of quality journalism and how to create long-lasting connections with a target audience. Finally, students will learn about Brand Entertainment and how to produce a good call to action and retain the audience's attention. All of these skills are essential for professionals in the field of content marketing and branding.


Suitability for Further Education:
Storytelling in Branding and Content Marketing is an ideal course for professionals who are looking to prepare for further education in the field of content marketing and branding. The course provides a comprehensive overview of the fundamentals of branded content, storytelling, and brand entertainment, giving students the opportunity to gain a deep understanding of the concepts and how to apply them in practice. Additionally, the course provides students with the skills and knowledge necessary to create effective storylines and memorable content that will engage their target audience. As such, this course is suitable for preparing further education in the field of content marketing and branding.