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Updated in [September 25th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform)Words have the power to start wars and topple kings and are only bound by the limits of our imagination. Words remain one of the most potent of humanity’s tools and this free online course helps you to master their ability to articulate thoughts convincingly. We analyze the use of language to further professional and personal goals, from your career to your private life. We provide theoretical and practical guides to the mechanics of evocative writing. Copywriting is an impactful form of writing and this course takes you through its role in marketing both products and ideas. We show you how to write excellent sales copy that can change both buying habits and opinions. This course can inspire you to take control of your writing journey by helping you find your voice and purpose as a writer.
The course goes deeper to study the characteristics of an exceptional writer, including the methods used to identify core strengths and weaknesses. We discuss tips supplied by successful writers and unpack various tried-and-tested industry standards used as copywriting formulas. We ground our study in examples and exercises that help you understand both famous and obscure writing ‘rules’ and dicta suggested by accomplished authors. We also explore the steps to becoming a freelance writer or self-published author. The course then breaks down the work of celebrated industry insiders to help you understand copywriting, brand strategy and content marketing. We pay particular attention to several Forbes columnists as they discuss content writing and strategy. This provides valuable insight that can help aspiring business writers and journalists select the right voice and audience for their content.
Marketing is widely considered a ‘demanding’ form of writing and offers a crucible in which to test your creative prowess. We break down the use of persuasive writing for marketing to demonstrate the benefits and difficulties associated with such output. We draw on the experience of industry experts to provide solutions to overcoming creative blocks. We then explain how search engine optimization strategies can be used to find the right audience. Finally, we cover content management systems and software that can be utilized by authors to optimize and streamline creative output. This course can sharpen your skills and help you find your voice and niche as a writer. It provides both practical and theoretical tools that have proven useful to those who have gone before and offers the inside track to anyone seeking to follow in their illustrious footsteps.
We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, you will acquire the following skills and knowledge:

1. Understanding the power of words: You will learn how words can be used to articulate thoughts convincingly and have a significant impact on professional and personal goals.

2. Evocative writing: You will gain theoretical and practical guides to the mechanics of evocative writing, enabling you to create compelling and persuasive content.

3. Copywriting: The course will teach you the role of copywriting in marketing products and ideas. You will learn how to write excellent sales copy that can change buying habits and opinions.

4. Finding your voice and purpose as a writer: The course will inspire you to take control of your writing journey by helping you discover your unique voice and purpose as a writer.

5. Identifying strengths and weaknesses: You will study the characteristics of exceptional writers and learn methods to identify your core strengths and weaknesses as a writer.

6. Copywriting formulas: The course will unpack various tried-and-tested industry standards used as copywriting formulas, providing you with valuable insights and techniques.

7. Becoming a freelance writer or self-published author: You will explore the steps to becoming a freelance writer or self-published author, gaining practical knowledge on how to navigate the industry.

8. Understanding brand strategy and content marketing: The course will break down the work of celebrated industry insiders, helping you understand copywriting, brand strategy, and content marketing.

9. Overcoming creative blocks: You will learn from industry experts on how to overcome creative blocks and find solutions to challenges associated with persuasive writing for marketing.

10. Search engine optimization (SEO) strategies: The course will explain how SEO strategies can be used to find the right audience for your writing, increasing its reach and impact.

11. Content management systems and software: You will gain knowledge about content management systems and software that can optimize and streamline your creative output.

Overall, this course will sharpen your writing skills, help you find your unique voice and niche as a writer, and provide you with practical and theoretical tools used by successful writers in the industry. Who will benefit from this course? This course on mastering the art of persuasive writing will benefit individuals from various interests and professions.
1. Writers: Aspiring writers looking to improve their writing skills and find their voice will benefit from this course. It provides theoretical and practical guides to the mechanics of evocative writing, helping writers articulate their thoughts convincingly. It also explores the characteristics of exceptional writers and provides tips from successful writers.
2. Copywriters: This course delves into the role of copywriting in marketing products and ideas. It teaches how to write excellent sales copy that can change buying habits and opinions. Copywriters can learn copywriting formulas and industry standards, enhancing their skills in creating impactful content.
3. Freelance writers and self-published authors: The course offers insights into becoming a freelance writer or self-published author. It provides guidance on finding one's niche and understanding the industry. Aspiring writers can learn from celebrated industry insiders and gain valuable knowledge on copywriting, brand strategy, and content marketing.
4. Business writers and journalists: The course explores content writing and strategy, particularly focusing on insights from Forbes columnists. It helps aspiring business writers and journalists select the right voice and audience for their content, enhancing their ability to create compelling and effective written materials.
5. Marketers: Persuasive writing is crucial in marketing, and this course breaks down its use in marketing to demonstrate its benefits and difficulties. Marketers can learn how to overcome creative blocks and utilize search engine optimization strategies to reach the right audience. The course also covers content management systems and software that can optimize and streamline creative output.

Course Syllabus

Introduction to Persuasive Writing

The Exceptional Writing Journey

The Real World Writing Journey

Questions and Answers

Course assessment