Building a Fashion Brand - Diane von Furstenberg

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  • Cost
    Paid
  • Provider
    Masterclass
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  • Language
    English
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Learn from fashion icon Diane von Furstenberg as she shares her journey of building a successful fashion brand. Discover how to find design inspiration, market position your product, create your brand DNA, build brand loyalty, and interact with customers through social media. Explore the power of collaborations and learn how to identify and build relationships with your customers. Hear her stories of success and failure, and gain insight into her philosophy and career goals. Take the first step towards designing your own fashion brand and life.
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Course Overview

❗The content presented here is sourced directly from Masterclass platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 20th, 2023]

Diane von Furstenberg's course, Building a Fashion Brand, provides an in-depth look at the fashion industry and how to create a successful fashion brand. Students will learn how to find design inspiration, market position their product and brand, create their brand DNA, build brand loyalty, interact with customers through social media, choose brand partnerships, and more. Diane will also discuss her own sources of inspiration, influences, and career goals, as well as how she launched her iconic wrap dress. Through this course, students will gain valuable insight into the fashion industry and be inspired to begin designing their own brand and life.

Course Syllabus

Discovering the Industry

Developing Your Product - Part 1

Developing Your Product - Part 2

Product and Market Research

Building Your Brand DNA

Taking Your Brand Into The World

Connecting With Your Consumer

Using Social Media

Brand Extensions

Student Session: Catherine

Student Session: Danny

Diane’s Journey - Part 1

Diane’s Journey - Part 2

Mental Toughness

Diane’s Third Act

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