❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 25th, 2023]

This course provides an overview of Esports Management and the development of a Capstone Project. Students will analyze the pros and cons of creating a single or multiple Esports organization and recommend an effective branding strategy for a hypothetical Esports organization based on current Esports branding considerations. Additionally, students will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esports organization role of interest, other than Owner, and describe their reasoning. Through this course, students will gain an understanding of the Esports industry and the various roles and responsibilities of Esports organizations.

[Applications]
The application of this course can be seen in the development of a comprehensive Esports management plan. Students can use the knowledge gained from this course to create a plan for recruiting funding resources for a hypothetical Esports organization, as well as to choose an Esports organization role of interest and explain their reasoning. Additionally, students can use the course to analyze the pros and cons of creating a single or multiple Esports organization and recommend an effective branding strategy for a hypothetical Esports organization based on current Esports branding considerations.

[Career Paths]
1. Esports Manager: An Esports Manager is responsible for managing the day-to-day operations of an Esports organization. This includes managing the team, scheduling events, and ensuring that the organization is running smoothly. As the Esports industry continues to grow, the demand for Esports Managers is expected to increase.

2. Esports Coach: An Esports Coach is responsible for helping players improve their skills and strategies. They provide guidance and advice to players, helping them to reach their full potential. As the Esports industry continues to grow, the demand for Esports Coaches is expected to increase.

3. Esports Analyst: An Esports Analyst is responsible for analyzing data and providing insights into the performance of an Esports team. They use data to identify trends and make recommendations to improve the team’s performance. As the Esports industry continues to grow, the demand for Esports Analysts is expected to increase.

4. Esports Content Creator: An Esports Content Creator is responsible for creating content for an Esports organization. This includes creating videos, writing articles, and creating social media content. As the Esports industry continues to grow, the demand for Esports Content Creators is expected to increase.

[Education Paths]
1. Bachelor of Science in Esports Management: This degree program focuses on the business and management aspects of the esports industry. It covers topics such as marketing, finance, operations, and legal issues. It also provides students with the skills needed to manage an esports organization, such as team building, event planning, and budgeting. The degree is becoming increasingly popular as the esports industry continues to grow.

2. Master of Science in Esports Management: This degree program is designed for those who want to take their esports management skills to the next level. It covers topics such as esports analytics, game design, and esports law. It also provides students with the skills needed to manage an esports organization, such as team building, event planning, and budgeting. This degree is becoming increasingly popular as the esports industry continues to grow.

3. Doctor of Philosophy in Esports Management: This degree program is designed for those who want to become experts in the field of esports management. It covers topics such as esports analytics, game design, and esports law. It also provides students with the skills needed to manage an esports organization, such as team building, event planning, and budgeting. This degree is becoming increasingly popular as the esports industry continues to grow.

4. Master of Business Administration in Esports Management: This degree program is designed for those who want to gain a comprehensive understanding of the business aspects of the esports industry. It covers topics such as marketing, finance, operations, and legal issues. It also provides students with the skills needed to manage an esports organization, such as team building, event planning, and budgeting. This degree is becoming increasingly popular as the esports industry continues to grow.