❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [August 13th, 2023]

Skills and Knowledge Acquired:
This course will provide students with the skills and knowledge necessary to become a successful copywriter. Students will learn the fundamentals of copywriting, marketing, and writing to sell. They will also learn how to find clients, create offers, and structure copy. Additionally, students will learn how to research their target market, create messaging hierarchies, and dimensionalize their copy. Finally, they will learn how to edit their copy and improve their copywriting skills over time.


Contribution to Professional Growth:
This course provides a comprehensive overview of the fundamentals of copywriting, marketing, and writing to sell. It covers topics such as the power of copywriting, problems with copywriting, writing for a company or prospect, anti-market focus, direct and indirect response schools of advertising, the role of copy, the five stages of awareness, the secret weapon most marketers are afraid to use, research, the ideal client, competitor research, market research, VOC, offer building, planning copy, formulas to craft ideas, structuring copy, messaging hierarchy, turning research and planning into copy, adapting IVOC data, dimensionalization, the core copywriting structure, the lead, headline, body, and close, and editing copy. This course provides the necessary knowledge and skills to help professionals grow in their copywriting and marketing careers.


Suitability for Further Education:
This course provides a comprehensive overview of copywriting and marketing, and is suitable for those looking to prepare for further education in the field. It covers the fundamentals of copywriting, how to write to sell, how to find clients, and how to make money as a copywriter. Additionally, the course provides resources, templates, worksheets, and invites to a free copywriting group. With this course, learners will gain an understanding of the power of copywriting, the role of copy, the five stages of awareness, the secret weapon most marketers are afraid to use, research, offer building, and more. As such, this course is suitable for preparing further education in copywriting and marketing.