❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [April 29th, 2023]

Welcome to Copywriting Foundations: Sell Using Your Words In 2020! In this course, you will learn how to listen to your target market and focus your message to make your copywriting 10x as effective. You will learn how to do customer interviews and online research to learn about your target market, create a customer avatar, come up with your big idea, figure out the feeling your reader desires most, and become clear on the 1 action you want your reader to take.

This course will provide you with the necessary foundations to become a successful full-time freelance writer or a successful business owner. You will learn how to communicate how incredible your product is, and how to write copy that is 10x as effective. With this knowledge, you will be able to create copy that will help you achieve financial freedom and success.

Course Overview: In this course, you will learn how to listen to your target market and focus your message to make your copywriting 10x as effective. You will learn how to do customer interviews and online research to learn about your target market, create a customer avatar, come up with your big idea, figure out the feeling your reader desires most, and become clear on the 1 action you want your reader to take.

Possible Development Directions: After completing this course, you will be able to develop your copywriting skills further by learning more advanced techniques such as storytelling, creating compelling headlines, and using persuasive language. You will also be able to learn how to write copy for different types of media, such as emails, websites, and social media.

Related Learning Suggestions: To further develop your copywriting skills, you can take courses on persuasive writing, storytelling, and marketing. You can also read books on copywriting, such as “The Copywriter’s Handbook” by Robert Bly and “The Adweek Copywriting Handbook” by Joseph Sugarman. Additionally, you can join copywriting communities and forums to get feedback on your work and learn from other copywriters.

[Applications]
This course, Copywriting Foundations: Sell Using Your Words In 2020, is designed to teach the fundamentals of copywriting. It covers topics such as customer development, how to create a customer avatar, how to come up with a big idea, how to figure out the feeling your reader desires most, and how to become clear on the one action step you want your reader to take. After completing this course, participants will be able to apply the knowledge they have gained to create effective copywriting for their own business or as a freelance copywriter. Additionally, they will be able to use the mini-missions, videos, real world examples, and PDF cheat sheets to further their understanding of copywriting.

[Career Paths]
Recommended career paths for learners of this course include:

1. Copywriter: Copywriters are responsible for creating persuasive and engaging content for a variety of mediums, including websites, brochures, and advertisements. They must be able to understand the target audience and craft messages that will resonate with them. Copywriting is an ever-evolving field, and copywriters must stay up-to-date on the latest trends and techniques in order to remain competitive.

2. Content Strategist: Content strategists are responsible for developing and executing content strategies that align with the goals of the organization. They must be able to identify the target audience, create content that resonates with them, and measure the effectiveness of the content. Content strategists must also be able to stay up-to-date on the latest trends in content marketing and be able to adapt their strategies accordingly.

3. Social Media Manager: Social media managers are responsible for managing the social media accounts of an organization. They must be able to create content that resonates with the target audience, engage with followers, and measure the effectiveness of the content. Social media managers must also be able to stay up-to-date on the latest trends in social media and be able to adapt their strategies accordingly.

4. Digital Marketer: Digital marketers are responsible for developing and executing digital marketing strategies that align with the goals of the organization. They must be able to identify the target audience, create content that resonates with them, and measure the effectiveness of the content. Digital marketers must also be able to stay up-to-date on the latest trends in digital marketing and be able to adapt their strategies accordingly.

[Education Paths]
Recommended Degree Paths:
1. Bachelor of Arts in Communications: This degree path focuses on the fundamentals of communication, including writing, public speaking, and media relations. It also covers topics such as marketing, advertising, and digital media. This degree is ideal for those looking to pursue a career in copywriting, as it provides a comprehensive understanding of the fundamentals of communication and how to effectively use them to create persuasive copy. Additionally, this degree path is becoming increasingly popular as the demand for copywriters continues to grow.

2. Bachelor of Science in Marketing: This degree path focuses on the fundamentals of marketing, including consumer behavior, market research, and product development. It also covers topics such as advertising, public relations, and digital media. This degree is ideal for those looking to pursue a career in copywriting, as it provides a comprehensive understanding of the fundamentals of marketing and how to effectively use them to create persuasive copy. Additionally, this degree path is becoming increasingly popular as the demand for copywriters continues to grow.

3. Master of Arts in Creative Writing: This degree path focuses on the fundamentals of creative writing, including narrative structure, character development, and dialogue. It also covers topics such as poetry, fiction, and non-fiction. This degree is ideal for those looking to pursue a career in copywriting, as it provides a comprehensive understanding of the fundamentals of creative writing and how to effectively use them to create persuasive copy. Additionally, this degree path is becoming increasingly popular as the demand for copywriters continues to grow.

4. Master of Science in Digital Media: This degree path focuses on the fundamentals of digital media, including web design, content creation, and social media marketing. It also covers topics such as video production, graphic design, and digital marketing. This degree is ideal for those looking to pursue a career in copywriting, as it provides a comprehensive understanding of the fundamentals of digital media and how to effectively use them to create persuasive copy. Additionally, this degree path is becoming increasingly popular as the demand for copywriters continues to grow.