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Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
Case studies are the bread-and-butter of B2B content writing. Whether you work at a small agency or a Fortune 500 company, your organization uses case studies to show off your work to future customers. Here’s the problem: Most case studies are not good. They’re forgettable at best and embarrassing at worst. Why? Because they don’t tell relevant, emotional, or meaningful stories. And as you compete to win the business of top clients, you can’t afford to write boring, forgettable case studies. You need to write case studies that are actually good.My name is Allan Maule, and I’ve been a digital content writer for more than 12 years. I’ve written for brands like IBM, GE, Citrix, LinkedIn, Facebook, DuPont, Eaton, and MTV. One of my professional passions is writing exceptional case studies, and that’s why I built this class.This course is for writers and marketers who want to take their case studies writing to the next level. We’ll look at storytelling methods like character, conflict, and theme to create case studies that your reader won’t soon forget. Together we’ll work on a case study for your business using these new methods, so by the end of the course you’ll have a case study draft that’s actually good—and ready for your client’s approval.

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, participants will acquire the following skills and knowledge:
1. Understanding the importance of case studies in B2B content writing: Participants will learn why case studies are crucial for showcasing their organization's work to potential customers.
2. Identifying the problems with most case studies: Participants will understand why most case studies are forgettable or embarrassing and the reasons behind it.
3. Learning to tell relevant, emotional, and meaningful stories: Participants will explore storytelling methods such as character development, conflict, and theme to create compelling case studies.
4. Enhancing writing skills for case studies: Participants will improve their writing abilities specifically for case studies, ensuring that their content is engaging and memorable.
5. Applying storytelling methods to create exceptional case studies: Participants will practice applying the storytelling techniques learned in the course to develop a case study for their own business.
6. Drafting a high-quality case study: By the end of the course, participants will have a case study draft that is not only good but also ready for client approval.
Who will benefit from this course?
This course will benefit writers and marketers who want to improve their case study writing skills. It is particularly useful for those who work in B2B content writing and need to showcase their organization's work to potential customers. Whether you work at a small agency or a Fortune 500 company, this course will teach you how to create case studies that are relevant, emotional, and meaningful. By learning storytelling methods such as character, conflict, and theme, you will be able to write case studies that are memorable and impactful. By the end of the course, you will have a draft of a case study that is ready for client approval.

Course Syllabus

Intro: How to Write Case Studies

Class Project: Writing a Case Study That Is Actually Good

What Is a Case Study?

Writing Quick & Simple Case Studies

Why Case Studies Need Story

Adding Character to Case Study Stories

Adding Conflict to Case Study Stories

Adding Theme to Case Study Stories

How to Write a Case Study Without a Real Customer

Congratulations on Your Case Study!