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Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
Content writers are in huge demand today. But being a good content writer for business requires more than just great writing skills. You need to be an excellent information forager, collaborator, organizer and advocate.In this class, I’ll help you understand what you must do before you write your first word. You’ll understand the process of requirement gathering, knowing the audience, defining the scope of work, and developing templates that’ll come handy in your career as a content writer.In the class projects, you will create a checklist to understand the requirement of a content development project. You’ll also fill a Project Requirement Document that will help you ascertain the time and effort involved in a project and propose a cost confidently.It will help if you select a project to work on side-by-side, preferably one you haven’t started on.This class is ideal for a newbie content writer or a practising content writer who struggles with timelines and consistency. These simple tips will make you more effective, productive and satisfied.

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, the learner will acquire the following skills and knowledge:
1. Requirement gathering: The learner will understand the process of gathering information and requirements before starting a content writing project. This skill is essential for creating targeted and effective content.
2. Audience analysis: The learner will learn how to identify and understand the target audience for their content. This knowledge is crucial for tailoring the writing style and tone to resonate with the intended readers.
3. Scope definition: The learner will be able to define the scope of work for a content writing project. This skill helps in setting clear expectations and avoiding scope creep.
4. Template development: The learner will learn how to develop templates that can be used for various content writing projects. These templates will serve as a guide and streamline the writing process.
5. Checklist creation: The learner will create a checklist to understand the requirements of a content development project. This checklist will ensure that all necessary elements are included in the content and nothing is overlooked.
6. Project Requirement Document: The learner will fill a Project Requirement Document that will help in estimating the time and effort required for a project. This document will also enable the learner to propose a cost confidently.
7. Time management: The learner will gain tips and techniques for managing timelines and meeting deadlines. This skill is crucial for content writers who struggle with consistency and productivity.
8. Improved effectiveness: By implementing the skills and knowledge gained in this course, the learner will become a more effective content writer. They will be able to create content that meets the requirements and resonates with the target audience.
9. Increased productivity: The learner will learn strategies to enhance their productivity as a content writer. These techniques will help them work more efficiently and produce high-quality content within the given time frame.
10. Job satisfaction: By mastering the fundamentals of content writing for business, the learner will experience increased job satisfaction. They will feel more confident in their abilities and enjoy the process of creating content.
Who will benefit from this course?
This course will benefit individuals who are interested in or currently working as content writers for businesses. It is particularly helpful for:
1. Newbie content writers: This course provides a comprehensive understanding of the fundamentals of content writing for business. It covers essential skills such as requirement gathering, audience analysis, scope definition, and template development. Newbie content writers will gain valuable knowledge and techniques to excel in their role.
2. Practicing content writers: Content writers who struggle with meeting deadlines and maintaining consistency will greatly benefit from this course. It offers practical tips and strategies to improve effectiveness, productivity, and job satisfaction. By implementing the techniques taught in the course, practicing content writers can enhance their skills and overcome common challenges.
3. Individuals interested in content development projects: The course includes class projects that involve creating a checklist for content development requirements and filling a Project Requirement Document. This hands-on experience will be valuable for individuals interested in pursuing content development projects. It will help them understand the time and effort involved in such projects and enable them to confidently propose costs.

Course Syllabus

Introduction

Correcting assumptions

You’re not the whole package

Core skills for a content writer

Requirement gathering

Audience analysis

Style and form

Tools and resources

Conclusion