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Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: - Emily Withrow, Assistant Professor, Medill, Northwestern - Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post - Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During the course "Managing Content," learners will acquire the following skills and knowledge:
1. Understanding media platforms: Learners will gain knowledge on different media platforms and how to effectively tell an organization's "content story" across these platforms using a human-centered design approach.
2. Utilizing social and mobile media: Learners will learn strategies and techniques for effectively utilizing social and mobile media to manage and distribute content.
3. Insourcing and outsourcing content: Learners will explore the issues and considerations surrounding insourcing and outsourcing content, and how to make informed decisions in managing content creation and distribution.
4. Legal issues in content strategy: Learners will gain insights into how legal issues associated with content strategy are handled in companies of various sizes and locations around the world.
5. Toolkit for practical application: Learners will have access to a downloadable toolkit that provides practical resources and guidance on key concepts, such as the three truths that frame all communications in the digital age, human-centered design approach, and creating an engaging brand for content.
Guest lecturers, including Emily Withrow, Jeremy Gilbert, and Randy Hlavac, will provide additional expertise and perspectives throughout the course.
Who will benefit from this course?
Professionals in various fields such as marketing, communications, content creation, and digital strategy will benefit from this course. Specifically, individuals who are responsible for managing and strategizing content for their organization will find value in learning about different options for managing content, including media platforms and human-centered design approaches. Additionally, professionals who want to enhance their knowledge and skills in utilizing social and mobile media, as well as understanding the legal issues associated with content strategy, will benefit from this course. The included toolkit provides practical resources for professionals to apply the concepts learned in the course to their own work.