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Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: - Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) - Emily Withrow, Assistant Professor, Medill, Northwestern

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During the course "Content Strategy for Professionals: Expanding Your Content's Reach," participants will acquire the following skills and knowledge:
1. Understanding target individuals: Participants will deepen their understanding of their target audience, both internal and external, and learn how to effectively engage with them.
2. Utilizing content trends: Participants will learn how to leverage current content trends to increase their organization's influence and reach.
3. Engaging with multi-channel digital communities: Participants will gain knowledge on how to engage with digital communities across various social media platforms, maximizing their content's impact.
4. Enhancing content with interactivity tools and gamification: Participants will learn about the best practices for incorporating interactivity tools and gamification techniques to enhance their content and make it more engaging.
5. Effective storytelling: The course will enable participants to tell their organization's important stories with greater impact, allowing them to effectively communicate their advancements and goals.
6. Expanding audience reach: Participants will learn strategies and techniques to reach a larger and more valuable audience, ensuring that their content reaches the right people.
Guest lecturers in the course include Randy Hlavac, a lecturer at Medill, Northwestern, and the lead professor of the Social Media Marketing Specialization on Coursera, and Emily Withrow, an assistant professor at Medill, Northwestern.
Who will benefit from this course?
Professionals in marketing, communications, public relations, and content creation will benefit from this course. It is particularly relevant for individuals who are responsible for growing internal and external audiences, as well as those who want to enhance their organization's influence and reach. The course will provide actionable strategies and tools to effectively engage with multi-channel digital communities across various social media platforms. Additionally, professionals interested in incorporating interactivity tools and gamification into their content will find value in this course.