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Updated in [May 25th, 2023]

What skills and knowledge will you acquire during this course?
This course will help participants acquire knowledge and skills related to cognitive psychology and its influence on employee and customer behaviour. Participants will explore the role of the subconscious and emotions in decision-making, as well as strategies for capturing the attention of customers. They will learn to identify a prime and distinguish it from an influence that people are consciously aware of, and use a wide range of primes using the SALIENT checklist. Additionally, participants will assess what affects behaviour change and debate the relationship between rational behaviour and emotions. By the end of the course, participants will be able to identify key ways to change behaviour and critically evaluate whether it is right to do so.

How does this course contribute to professional growth?
This course contributes to professional growth by providing an in-depth exploration of the psychological factors that influence behaviour. It covers topics such as priming, the SALIENT checklist, anchoring, and how to assess what affects behaviour change. Through this course, participants will gain a better understanding of customer needs and motivations, as well as the ability to identify key ways to change behaviour and critically evaluate whether it is right to do so. This knowledge can be applied to their organisation, empowering them to attract the customers they want and meet their needs completely.

Is this course suitable for preparing further education?
This course provides a list of related courses that feature related subject matter and share the same overall learning outcomes.