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Updated in [July 27th, 2023]

This course provides new learners with an understanding of how car buying sites such as Cars.com, CarFax, and Autotrader make money and why dealers don't like them. Ray and Zach will discuss the evolution of how dealers have advertised their used car inventory and how the current car buying sites are not beneficial for customers or dealers. Learners will gain insight into the car buying process and the implications of using car buying sites. Through this course, learners will gain an understanding of how car buying sites make money and why dealers don't like them. They will also learn about the evolution of how dealers have advertised their used car inventory and the implications of using car buying sites.