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Updated in [February 21st, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)


ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions by combining demographic, lifestyle, behavioral, and spending data, maps and reports with location-driven analytics. You can identify the under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

Part of the ArcGIS platform, Business Analyst comes with spatial analysis tools including drive-time, consumer profiling, trade area cannibalization, and sales forecasting and global data that covers over 90% of world’s population in 135+countries with 15,000+ variables on market data. Add your own location and customer data. Generate your market research with beautiful site maps and 40+ pre-formatted reports.

Discover more about ArcGIS Business Analyst: https://www.esri.com/BA

Follow ArcGIS Business Analyst in these places for updates:


We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)
1. You can gain the ability to make smarter market planning, site selection, and customer segmentation decisions by combining demographic, lifestyle, behavioral, and spending data, maps and reports with location-driven analytics.

2. You can identify the under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

3. You can use spatial analysis tools including drive-time, consumer profiling, trade area cannibalization, and sales forecasting and global data that covers over 90% of world's population in 135+countries with 15,000+ variables on market data.

4. You can generate your market research with beautiful site maps and 40+ pre-formatted reports.

5. You can stay up to date with the latest updates by following ArcGIS Business Analyst on Twitter and Facebook.

[Applications]
Twitter: @EsriBA

Facebook: @EsriBusinessAnalyst

After taking this course, users of ArcGIS Business Analyst can apply the knowledge they have gained to make smarter market planning, site selection, and customer segmentation decisions. They can use the spatial analysis tools to identify under-performing markets, pinpoint the right growth sites, and find where their target customers live. Additionally, users can use the global data to generate market research with beautiful site maps and 40+ pre-formatted reports. To stay up to date with the latest updates, users can follow ArcGIS Business Analyst on Twitter and Facebook.

[Career Paths]
Twitter: @EsriBusinessAnalyst

Facebook: @EsriBusinessAnalyst

1. GIS Analyst: GIS Analysts use ArcGIS Business Analyst to analyze and interpret geographic data to create maps, reports, and other visualizations. They use this data to identify trends, develop strategies, and make decisions. GIS Analysts are in high demand as the use of geographic data and mapping technology continues to grow.

2. Market Research Analyst: Market Research Analysts use ArcGIS Business Analyst to analyze customer data, identify target markets, and develop strategies to reach those markets. They use the data to create reports and visualizations that help businesses make informed decisions. Market Research Analysts are in high demand as businesses look to better understand their customers and target markets.

3. Business Intelligence Analyst: Business Intelligence Analysts use ArcGIS Business Analyst to analyze data and create reports and visualizations that help businesses make informed decisions. They use the data to identify trends, develop strategies, and make decisions. Business Intelligence Analysts are in high demand as businesses look to better understand their customers and target markets.

4. Data Scientist: Data Scientists use ArcGIS Business Analyst to analyze and interpret geographic data to create maps, reports, and other visualizations. They use this data to identify trends, develop strategies, and make decisions. Data Scientists are in high demand as the use of geographic data and mapping technology continues to grow.