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Updated in [October 07th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
Want to learn how to get into Apple Search Ads? This course was filed in 2019 many of the concepts still apply however releasing at a reduced price since contents olderThis course is designed for someone who has never used Apple Search Ads before or wants to build their fundamentals and learn some helpful tipsI believe that the small details sometimes make the big difference I tried to make this course no fluff and very content oriented The lectures are short and to the point You will Learn:- Why you should be on Apple Search Ads for requiring Users- How to get better quality users at a cheaper price- Step by Step how to set up Apple Search Ads Basic- Step by Step how to set up Apple Search Ads Advance- What is the meaning of terms used in Apple Search Ads- How to set up a campaign- How to set up Ad Groups- How to create and understand reports and optimize four campaign- Experience tricks in using Apple Search Ads- Advance Apple Search Ads techniques Go through the course once then use it as a reference guide for terms and advance tacticsSome other things you will learn in this course- What is exact match- what is broad match- what is search matches- what is Tap-Through Rate- what is Cost Per Tap- What type of keywords to target- Why taps matter- How Apple Search Ads works with Demogrpahics- How Apple Search Ads works with relevance- The impact of Apple Search Ads on ASO- What factors Apple looks at when setting price for CPA- How you should handle your budget- How to invite users- How to upload 1000 keywords at a single time- What plugin to use to help- How market price is set in User AcquisitionThis course is designed for:- Someone who is new to Apple Search Ads- Someone who has used other paid User Acquisition (like Facebook and Google) and looking for acquiring cheaper users- Someone with experience however wants to optimize Apple Search Ads better- Someone looking for new users to there Apple App Store App- This is NOT for someone who has lots of experience with Apple Search Ads and is a expert at using it They may learn a thing or 2 from my experienceWhy Did IMake This Course?I notice there was no Apple Search Ads course on the market so I decided to create one Iam not a course creator (creating this course was fun) Iam a experiences app business entrepreneur Therefore you will get some great hands on experience Love the course rate is 5 stars dont like something do message me thank youWho am I?My experience since starting making apps in 2012 includes the creation of over 600 games which have brought in over 7 million organic installs I have also successfully sold apps This has all lead to running a very successful 6 figure app businessI like to learn from people who are experienced So I would do the same I still have a long ways to go and have a lot to learn I am always learningThank you for your interest Ilook forward to connecting with you in the course and excited to see what you can do with Apple Search AdsCheersMukul

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, you will acquire the following skills and knowledge:
1. Understanding the importance of being on Apple Search Ads for acquiring users.
2. Learning how to obtain better quality users at a lower cost.
3. Step-by-step instructions on setting up Apple Search Ads Basic and Advance.
4. Familiarizing yourself with the terminology used in Apple Search Ads.
5. Setting up campaigns and ad groups effectively.
6. Creating and interpreting reports to optimize your campaigns.
7. Discovering advanced techniques and tricks for using Apple Search Ads.
8. Understanding concepts such as exact match, broad match, search matches, Tap-Through Rate, and Cost Per Tap.
9. Identifying the right keywords to target.
10. Recognizing the significance of taps in Apple Search Ads.
11. Understanding how Apple Search Ads works with demographics and relevance.
12. Exploring the impact of Apple Search Ads on App Store Optimization (ASO).
13. Learning about the factors Apple considers when setting the price for Cost Per Acquisition (CPA).
14. Managing your budget effectively.
15. Inviting users and uploading multiple keywords simultaneously.
16. Utilizing plugins to enhance your Apple Search Ads experience.
17. Understanding how market price is determined in user acquisition.
This course is suitable for individuals who are new to Apple Search Ads, those who have experience with other paid user acquisition platforms and are looking for cheaper users, individuals with experience in Apple Search Ads who want to optimize their campaigns, and those seeking new users for their Apple App Store apps. However, it is not intended for experts in Apple Search Ads.
The course was created by Mukul, an experienced app business entrepreneur who has developed over 600 games and achieved over 7 million organic installs. His successful app business has generated six-figure revenue. Mukul's aim in creating this course was to fill the gap in the market for an Apple Search Ads course and share his hands-on experience with others.
Who will benefit from this course?
This course on Apple Search Ads will benefit several individuals, including:
1. Beginners: This course is designed for individuals who have never used Apple Search Ads before. It provides a comprehensive introduction to the platform and helps build a strong foundation in using it effectively.
2. App Developers: Individuals who have developed apps for the Apple App Store can benefit from this course as it teaches them how to acquire new users for their apps through Apple Search Ads. It provides insights into targeting the right keywords, optimizing campaigns, and understanding the impact of Apple Search Ads on App Store Optimization (ASO).
3. User Acquisition Managers: Professionals who are responsible for acquiring users for apps, especially those who have experience with other paid user acquisition platforms like Facebook and Google, can benefit from this course. It offers strategies to acquire users at a cheaper price and optimize Apple Search Ads campaigns effectively.
4. App Entrepreneurs: Individuals who run their own app businesses can learn how to leverage Apple Search Ads to acquire new users and improve their app's visibility in the App Store. The course provides practical tips and tricks to make the most out of Apple Search Ads.
5. Individuals seeking hands-on experience: The course creator, Mukul, is an experienced app business entrepreneur who has successfully created and sold apps. His hands-on experience and insights make this course valuable for individuals who prefer learning from experienced professionals.
It is important to note that this course is not suitable for individuals who already have extensive experience with Apple Search Ads and consider themselves experts in using the platform. However, even experienced individuals may find some valuable insights and tips from the course creator's experience.

Course Syllabus

Apple Search Ads Introduction

Apple Search Ads Explained

Apple Search Ads Walkthrough

Apple Search Ads Tips

Apple Search Ads Advance Tricks

Closing and Bonus