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Updated in [March 06th, 2023]

This course, Designing Effective Display Ads in Illustrator, provides an overview of the components of a great digital ad campaign as well as the anatomy of an engaging ad, from conception to deployment. Participants will learn how to create an engaging advertisement using communication and UX design concepts. Additionally, the instructor will demonstrate their own process for creating all ad size variations in Illustrator, including productivity tips.

[Applications]
After completing this course, students will be able to apply the concepts and techniques learned to create effective display ads in Illustrator. They will be able to use communication and UX design concepts to create engaging advertisements. Additionally, they will be able to use the productivity tips learned to create all ad size variations in Illustrator.

[Career Paths]
1. Digital Advertising Manager: Digital Advertising Managers are responsible for creating, managing, and optimizing digital advertising campaigns for their clients. They must have a strong understanding of the latest digital advertising trends and technologies, as well as the ability to analyze data and create effective strategies. This role is becoming increasingly important as digital advertising continues to grow in popularity.

2. UX Designer: UX Designers are responsible for creating user-friendly experiences for digital products. They must have a strong understanding of user research, user interface design, and user experience design. This role is becoming increasingly important as companies strive to create better user experiences for their customers.

3. Graphic Designer: Graphic Designers are responsible for creating visually appealing designs for digital products. They must have a strong understanding of design principles, typography, and color theory. This role is becoming increasingly important as companies strive to create more engaging visuals for their products.

4. Digital Marketing Strategist: Digital Marketing Strategists are responsible for creating and executing digital marketing strategies for their clients. They must have a strong understanding of digital marketing channels, analytics, and optimization techniques. This role is becoming increasingly important as companies strive to reach their target audiences more effectively.

[Education Paths]
1. Bachelor of Arts in Graphic Design: This degree program focuses on the fundamentals of graphic design, including typography, color theory, and composition. It also covers the principles of digital design, such as web design, animation, and interactive media. Students learn how to create effective visual communication through the use of digital tools and techniques. This degree is becoming increasingly popular as more businesses are relying on digital media for their marketing and advertising needs.

2. Bachelor of Science in Digital Media: This degree program focuses on the development of digital media, such as websites, mobile applications, and interactive media. Students learn how to create engaging content and design effective user experiences. They also learn how to use digital tools and techniques to create interactive media. This degree is becoming increasingly popular as businesses are relying on digital media for their marketing and advertising needs.

3. Master of Science in Digital Marketing: This degree program focuses on the principles of digital marketing, such as search engine optimization, social media marketing, and content marketing. Students learn how to create effective campaigns and measure their success. They also learn how to use digital tools and techniques to create engaging content and design effective user experiences. This degree is becoming increasingly popular as businesses are relying on digital media for their marketing and advertising needs.

4. Master of Science in Advertising: This degree program focuses on the principles of advertising, such as consumer behavior, media planning, and creative strategy. Students learn how to create effective campaigns and measure their success. They also learn how to use digital tools and techniques to create engaging content and design effective user experiences. This degree is becoming increasingly popular as businesses are relying on digital media for their marketing and advertising needs.

Course Syllabus

Elements of a killer ad campaign

What makes good and bad campaigns

Anatomy of a good ad

Let's make something

A home and a destination for your ad

Your audience and brand

An interesting ad

Ad Formats and consistency

Building ads using Illustrator

Keep an eye on ad performance